
The next year, they instead created personalized statistics for every user, calling it "Wrapped," which was released around December 10th, 2016.

Spotify began experimenting with the idea of Wrapped in 2015 when they created, for the entire platform, "Year in Music," which included the combined statistics of all users to show the favorite artists and songs from that year. Spotify Wrapped parodies and Spotify Top Fans are two of the most notable meme trends based on it. Spotify displays the user's statistics to them in a streamlined and corporate-stylized fashion, giving them insights into what genres, artists, podcasts and playlists (etc.) define their personality.

Ever since the company started the viral marketing campaign in 2016, it has consistently received meme attention across Twitter and Instagram most notably. Spotify Wrapped refers to the annual, personalized and statistical compilation of a Spotify user's music listening history, released by the company every December. This week on the Coming Out Chats podcast, trans activist Charlie Craggs and TikTok superstar NoseBleedFitz open up about their coming out journeys, their experiences accessing health care in the UK, staying in touch with teachers, and drawing strength from the trans community.Spotify, music, apple music, meme, memes, spotify wrapped, twitter, instagram, streaming About Listen to Charlie Craggs and NoseBleedFitz talk about their coming out journeys Obscurify uses Spotify to tell you how alternative your music taste is.Spotify Today's Top Fans: How to find your most streamed songs.

